INTRODUCING BIZZY MUM, CATH FARR
Your name: Cath Farr
Business name: Aster & Bloom
How many/ how old are you kids: I have 1 son, Archie who is 4 months old!
How long you have been in business: Around 4 years
Did you always want to work for yourself?
To be honest, no! I hadn't really thought about it until the idea for Aster & Bloom started brewing. I wasn't sure what I wanted to do, but being self employed wasn't in the pipeline! Now I do work for myself, I can't imagine doing anything else.
What does success look like to you?
Success to me is being able to support my family financially but still have flexibility to enjoy life outside of work - this is still a major work in progress!
What's your favourite and least favourite thing about working for yourself?
Favourite thing - being able to do work that I love, and knowing clients are using me as they like my work. Least favourite - the fact that everything falls on me - I can't just call in sick to work! There are definitely times I wish I could just offload work onto someone else, but it's just me!
What's 3 apps /programs /services you can't live without? (Biz and home)
Oh gosh...business: Instagram, Lightroom, Xero. Personal: Instagram, Netflix/Neon, Grocery online shopping. Boring I know haha! Also random but the Nara Baby app if you have a newborn/young baby!
How do you manage switching between all the different hats of business and motherhood?
I am very much in the learning stage of this! Having such a young baby but having a business to keep running is super difficult. I definitely get the 'mum guilts' if I work too much, and then get the work guilts if I don't work enough! I am just trying to not be too hard on myself and remind myself that Archie is only young once, and to take it easy! But work is also really good for my mental health, and it keeps me motivated as well so it's a win win.
What's one thing you would tell your younger self as a new parent or fresh business owner?
As a fresh business owner, don't short change yourself for anyone. Be confident in yourself from the beginning!
Is there anything your son has taught you that has helped you in business?
Not quite what he has taught me as he is just a wee bub, but I don't procrastinate NEARLY as much now, because I don't have time to waste! I'd rather be hanging out with him!
What is your favourite thing/s you do to look after your mental health?
A walk in the fresh air with Archie + husband + dog always helps to clear my head. And a glass of wine doesn't hurt!
What does "Cath time" look like?
I love a facial, massage, anything pamper related! I am very easy to please haha, I am a big advocate for treating yourself. It is so so important! I go and visit Laura at Skin Depot for a facial when I need some Cath time. I also love a good laze on the couch with a coffee and Netflix
